Definition of road show
1 : a theatrical performance given by a troupe on tour. 2 : a special engagement of a new motion picture usually at increased prices. 3 : a promotional presentation or meeting conducted in a series of locations.
How do you do a roadshow?
Below are 5 important production elements to consider when planning a roadshow event.
Clearly define your goals for the event roadshow. Carefully select the time and locations for your roadshow. Team up with an event production partner. Harness the power of event technology. Make it creative, engaging and consistent.
What is a company roadshow?
A roadshow refers to sales presentations pitched in different places to make up an initial public offering. A roadshow is also defined as a series of meetings held across different locations between the executives of an issuing company and potential investors in an initial public offering.
How do you hold a roadshow?
How to Plan a B2B Mobile Roadshow Event
Set goals. Layout the overall plan. Harness the event data.Know the local market rules and regulations. Set your staff up for a successful event. Roadshow theme and event content. Choose the right event vehicle. Determine the metrics and tracking.
What is a roadshow presentation?
A roadshow is a series of presentations made in various locations leading up to an initial public offering. The roadshow is a sales pitch to potential investors by the underwriting firm and a company’s executive management team.
What is reverse roadshow?
Reverse roadshows are, as the name suggests, the opposite of a traditional roadshow. Reverse roadshows involve a bank or broker taking (potential) investors and analysts to visit several companies, typically over two to three days.
Why are roadshows a good way to market products?
Roadshow marketing has the advantage that you are visible in several places in the country. You make connections with potential customers with whom you would otherwise not have come into contact. The range of a road show is extensive, and that makes it a good marketing tool.
Are roadshows effective?
Roadshows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking.
What is a roadshow before IPO?
The IPO roadshow presentation is an opportunity for a company to convince investors that buying stock in their company is a good investment opportunity. The main purpose of an IPO is generally to raise capital and companies can’t do that without interest from investors.
How long should roadshows last?
Law360 (August 24, 2018, 2:40 PM EDT) — Initial public offering roadshows represent a company’s final — and most grueling — step as it transitions from private to public markets. Typically lasting 10 days or more, roadshows mark the culmination of months of IPO prep work.